The world is heading more and more toward the digital age. With that said, businesses and companies have had to adapt their conventional marketing strategies for them to stay a relevant and competitive entity in today’s global market. Businesses have had to familiarize themselves with new terms such as online presence management, SEO marketing, bookmarking and social bookmarking. Yet another invaluable online marketing tool is an online business directory. A huge amount of people turn to these directories daily, instead of making use of the traditional route of telephone directories. Many companies and businesses have seized the opportunity to capitalize on this. With more and more people gaining access to the internet, this is quite simply the only way the future is headed. If a business does not invest in creating a visible online presence and rely exclusively on the outdated and traditional forms of marketing, it will find itself left behind in a digital age. Any business will thus find it highly beneficial to make use of great marketing tools such as a business directory as a way to establish its online presence on the World Wide Web.Simply put, a business directory provides and alphabetical list of various companies and businesses which falls into specific categories and areas. It also affords the businesses and companies the opportunity to promote their businesses with a short business advertisement, informing people about their numerous business services or products. Due to the fact that all of this takes place on a common platform, such as a website, this type of directory makes the buying and selling of business services and products online much easier. Another reason for their popularity is the fact that most business directories are free to browse and use for the consumer. This means that any type of consumer can go onto a business directory and find anything he or she is looking for without having to pay for that service. Businesses and companies will at times pay to be able to post their ad, or have their ad prominently displayed on the website or directory.With a business directory, it can also act as a way of introducing a company’s services or products to the consumer and will redirect the visitor of the directory to the company’s website. There the company will be able to convert the referral into a sale via its own form of marketing. Business directories present the consumer with relevant info he or she will need in order to make informed decisions about which service or product to buy or invest in. This is done in part by providing the consumer with various suppliers or service providers. The consumer will then able to make a comparison between all the offerings offered by the various companies, and decide on which product and company to go with. This all makes the consumer feel as though he or she is in charge. All these factors are what makes up the popularity of such online business directories.An online business directory is a great business marketing tool. Its effectiveness depends solely on the person in charge of making this technology work for his or her own company. You will find numerous other online marketing tools which will be able to effectively establish your company’s online presence.